Brand Manager - Retail

- Monitor the marketing budget and expenditure

- Monitor % Sales from new developments/innovations in current category or a new category

- Define & track the targeted customer in terms of demographic & psychographic profile

- Understand triggers influencing buying, buying process and shopping behaviour

- Finalize selection of agency partners for execution of Marketing Plans

- Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria

- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand's Point of View

- Ensure efficient Media Planning & Buying

- Build communication plan for the CRM program