Product Manager at Confidential
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Brand Manager - Retail (3-6 yrs)
- Monitor the marketing budget and expenditure
- Monitor % Sales from new developments/innovations in current category or a new category
- Define & track the targeted customer in terms of demographic & psychographic profile
- Understand triggers influencing buying, buying process and shopping behaviour
- Finalize selection of agency partners for execution of Marketing Plans
- Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria
- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand's Point of View
- Ensure efficient Media Planning & Buying
- Build communication plan for the CRM program
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