- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of brands.
- Responsible for ATL/BTL, Vendors, Campaigns like Hoardings, Bus Shelters and Events etc.
- Analyzing the success of marketing campaigns and creating reports.
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
- Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
- Managing budgets.
- Organising events such as product launches, exhibitions and photo shoots.
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