Brand Manager - Real Estate

- Manage the GTM/ NPD process - manage overall project launch timelines

- New micro-market evaluation & feasibility study

- Media planning and coordinating all modes of marketing communication/ promotion execution across all mediums, including ATL and BTL - such as print, outdoor, radio, launches, events, exhibitions, activations, trade meets, etc

- Conduct Market Research for projects at different life cycles basis the requirement

- Innovatively ideate to execute various marketing collaterals required for the project within the prescribed budget, quality standards and timelines

- Develop and execute customer studies (qualitative & quantitative) like triggers & barriers, etc

- Be the single point of contact for any product queries from Sales/ CRM during events/activations. Ensure that necessary information is communicated to the relevant stakeholders in a timely manner

- Liaison with the agencies with respect to briefs, campaign planning. Ideating marketing initiatives & programs along with agency partners

- Continuously building a pool of marketing vendors capable of executing various jobs as per requirement

- Feed in real-time information from primary & secondary research - market study, competition benchmarking and consumer research to facilitate decision-making for the business

- Keep track of all brand-related expenditures vis-a-vis budgets across projects

- Regular MIS entailing marketing performance against set KPIs and ROI