Brand Manager - Pharma/OTC Products Business (6-8 yrs)
1. Develop Brand Strategies and Brand Plans
a. Ideation, development and execution of marketing campaigns that includes mass media, digital, outdoor & on-ground consumer activations and retail visibility initiatives.
b. Execution, Monitoring and controlling all ATL & BTL initiatives for the assigned brand portfolio.
c. Liaising with Creative & Media Partners: Responsible for development of brand and campaign specific creative briefs to ensure relevant communication development.
d. Responsible for development of Media briefs and tracking media deliverables with agencies.
e. Coordinating and follow-up with the agency for all other jobs related to brand like assisting in shoots, arranging material for media releases, raising purchase orders, verifying media bills and carrying out internal follow-up on payments.
f. Sales Promotions: Planning and execution of Consumer Promotions. Continuously monitoring the effectiveness of the promotions. Analysis and Post Evaluation of such Schemes.
2. Tracking Competitor Strategy
a. Coordinating with Research agency on relevant communication strategy of various brands based on various consumer researches across cities.
b. Analyzing the competitor activity through field visits and secondary data sources
c. Compilation of all brand and competitor related information.
3. Developing Competitive Strategies
a. Conceptualization and implementation of strategies to counter competition.
4. Responsible for Effective use of budgeting Norms
a. Allocation of budget for effective executing of marketing campaigns. Also, to keep a track on the same for proper utilization.
5. Understanding Brand trends
a. Thoroughly analyzing the brand sales month wise and identifying yoy growth pattern.
b. Analyze detailed market segmentation (including market research) to focus sales activities towards specific markets.
c. Conduct consumer research, regarding consumption pattern, consumer feedback
6. Execute Market development Inputs
a. Identifying virgin markets / weak markets & develop strategies to develop those markets.
b. Creating and allocation of sales support materials.
7. New Product Development :
a. Identify, develop, and launch new & existing concepts and products supporting the brand portfolio