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28/07 Jitendra Lakhwani
Co-Founder at Mantras2Success Consultants

Views:729 Applications:252 Rec. Actions:Recruiter Actions:121

Brand Manager - Pharma/Healthcare (2-5 yrs)

Mumbai Job Code: 1132321

Responsibilities:

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Essential skills:

- Business savvy

- Ability to multitask

- Excellent written and verbal communication skills

- Strong research and analytical skills

- Comfort with CRM software

- In-depth understanding of the company's current products and future concepts

- A willingness to listen

- Ability to think creatively and innovatively

- Budget-management skills and proficiency

- Professional judgment and discretion that comes from years of experience in the field

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Women-friendly workplace:

Maternity and Paternity Benefits

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