Team Leader - Sourcing at ACH Management Consultant Pvt Ltd
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Brand Manager - Personal Care Segment - FMCG (4-8 yrs)
Brand Manager - Personal Care - Kolkata
Location : Kolkata
Product Line - Personal Care/Skincare/Haircare/OTC
- Developing strategy for the brand in alignment with the corporate plans and overall marketing plans.
- Understands & defines the brand identity & aligns all the brands plans accordingly.
- Coordinates with creative agencies, research agencies, digital agencies, design agencies to develop suitable brand initiatives.
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.
- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.
- Assists in developing and executes the marketing & branding strategy to improve market share and reach.
- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.
- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.
- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.
- Desired Profile : MBA/PGDBM from a reputed institute with 5+ yrs of experience in FMCG industry with minimum 3+yrs of experience in handing end to end branding activities in Personal Care/Skincare/Haircare/OTC products range.