Brand Manager - Personal Care Segment - FMCG

Brand Manager - Personal Care - Kolkata

Location : Kolkata

Industry: FMCG

Product Line - Personal Care/Skincare/Haircare/OTC

KRAs :

- Developing strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Understands & defines the brand identity & aligns all the brands plans accordingly.

- Coordinates with creative agencies, research agencies, digital agencies, design agencies to develop suitable brand initiatives.

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.

- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.

- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.

- Desired Profile : MBA/PGDBM from a reputed institute with 5+ yrs of experience in FMCG industry with minimum 3+yrs of experience in handing end to end branding activities in Personal Care/Skincare/Haircare/OTC products range.