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12/10 Arun Yadav
Director at MacroHire

Views:2220 Applications:653 Rec. Actions:Recruiter Actions:194

Brand Manager - Personal Care - IIM A/B/C/L/K/I Only (4-7 yrs)

Mumbai Job Code: 1325833

We are hiring for our client's well-known brand in the personal care segment.

Role/Segment - Brand Manager - Personal Care Products


Minimum experience of 2 years in FMCG Marketing team, in the Personal Care Category

MBA from Premier Institute (2017/18/19 batches)- Only from IIM A/B/C/L/K/I

Job Purpose:

The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.


- Develop and sharpen the brand code for the brand/category in consideration.

- Develop and refine the brand architecture in view of the competition and market trends.

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.

- Responsible for building consumer insights for the brand.

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.

- Develop Activations / BTL activities.

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deployment of BTL activities and monitor the performance of schemes and trade activations.

Women-friendly workplace:

Maternity and Paternity Benefits

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