Upgrade to Pro Member
Director at MacroHire
Views:2220 Applications:653 Rec. Actions:Recruiter Actions:194
Brand Manager - Personal Care - IIM A/B/C/L/K/I Only (4-7 yrs)
We are hiring for our client's well-known brand in the personal care segment.
Role/Segment - Brand Manager - Personal Care Products
Skills/Qualifications:
Minimum experience of 2 years in FMCG Marketing team, in the Personal Care Category
MBA from Premier Institute (2017/18/19 batches)- Only from IIM A/B/C/L/K/I
Job Purpose:
The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.
Responsibility:
- Develop and sharpen the brand code for the brand/category in consideration.
- Develop and refine the brand architecture in view of the competition and market trends.
- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.
- Responsible for building consumer insights for the brand.
- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.
- Develop Activations / BTL activities.
- Effectively design media campaigns and work with the agencies to develop them.
- Liaise with the sales team for effective deployment of BTL activities and monitor the performance of schemes and trade activations.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
