Brand Manager - Personal Care/Food - IIM/ISB/MDI/FMS

Brand Manager - FMCG - Personal Care/Food

This role holder is responsible for end-to-end management of the brand including profitability and growth.

Qualification & Experience :

- Post-Graduation in Management (from a Premier institute)

- Experience of 4 to 5 years in FMCG

- Minimum 2 years of Brand Management Experience

Key Deliverables of the Role :

- Responsible for Brand building, equity, trials & loyalty of the assigned brand/s

- Development & execution of future extension pipeline

- Responsible for growth and profitability of the Brand

- Develop Marketing programs to drive brand to max potential

- Consumer Insighting for brand strategy & innovation

- Media planning & execution of ATL & BTL for the brand

- Lead communication development on the brand including digital content and platform marketing

- Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives

Knowledge, Skills & Competencies :

- Leads Communication, Media strategy and planning his/ her business

- Provides strategic, visionary leadership

- Creates strong brand equities

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Takes "personal" risk and makes a difference in the Brand, Business