Brand Manager - Personal Care/Cosmetics/Beauty

Responsibilities:

- Own the brand positioning, create ideas that have an impact and render them into effective end-to-end communication by designing language & online brand properties.

- Create the digital strategy for the brand across multiple channels and lead the consumer acquisition process.

- Own end to end positioning, communication & strategy for brand expansion

- Coordinate cross-functionally to ensure consistency in brand-related decisions

- Analyze and report on brand performance to determine ROI

- Monitor market and consumer trends

- Develop pricing and distribution strategies

Qualifications:

- At least 2 years experience in Personal Care / Cosmetics/ Beauty / Luxury brands

- Brand Marketing , Social Media Marketing preferably in Beauty / Wellness (personal care products)/ Fashion Brand Facing experience

- Co-develop and execute the marketing plan with cross-functional approach

- Ensure the development of the right Marketing mix.

- Analyse data to understand consumer trends and incorporate the same in the communication strategy.