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30/11 Prachi Khare
Director at People Connection

Views:2459 Applications:286 Rec. Actions:Recruiter Actions:65

Brand Manager - Paints/Chemical Industry - IIM/FMS/MDI/XLRI (8-10 yrs)

Mumbai Job Code: 770667

A leading paints-chemicals company is looking for a Brand Manager in Mumbai.

For this role, we are looking for candidates from premier B-Schools with an experience of 8+years, post MBA in brand management. Experience from FMCG/ Pharmaceuticals/ Automobile and Ancillary/ Paints and Chemicals / Consumer durables industries is desired.

Brief responsibilities are as follows:

- Developing brand plan

- Design communication calendar in line with the brand plan and develop content solutions to impact critical consumer journeys for the assigned brand(s) across touch-points

- Implementation of activation calendar for assigned brand(s) as per timelines

- Website, call center & mobile application performance management & maintenance for best impact

- Manage partner engagements across content and tech spectrum including creative, PR (Social & Brand), SM, research, SEO, influencers etc.

- Manage and help leverage brand endorsements & sponsorship outcomes.

- In-shop visibility support for regional and national initiatives.

- Tracking of competitive activities.

- Impact analysis and action for competitive actions

- Responsible for Brand Growth - Market Share

Women-friendly workplace:

Maternity and Paternity Benefits

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