Brand Manager - Online/Internet - IIM/MDI/ISB

Responsibilities :

- To drive brand communication, ATL marketing, ATL media planning and PR.

- Define the brand positioning, and design and deploy strategies and build brand equity.

- Work with external and internal team to create brand strategy, and develop a differentiated and go-to brand

- Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics.

- Design, conduct, and analyze consumer research and brand health tracking.

- Should be an MBA from premier B-school.

- Shouls have an experience across the FMCG and Digital space in brand /strategy team.