FMCG Lead Consultant at Mindfield Resources
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Brand Manager - Oil (3-7 yrs)
Brand savvy marketer required to develop brand strategy for a substantially large fmcg in the food industry.
The Brand Manager will be responsible for managing the brand portfolio and identifying new opportunities in order to define brand propositions for the development of brands. You will analyse brand performance in line with activity and ROI and will be responsible for P&L across the brand. You will use key data and insight in order to identify new product opportunities and oversee new product development, through to launches.
The Brand Manager will be responsible for the creation of a commercially focused brand strategy to execute consumer focused brand plans through multi-channel campaigns. They will lead a cross functional team in order to activate brand plans effectively as well as communicating brand plans with key internal stakeholders. They will also be responsible for communication with key external agencies to ensure that projects are carried out effectively, on time and in line with the overall company objectives.
The successful Brand Manager will have:
At least 3 years experience of product management or marketing or sales in the Olive Oil business.
Demonstrable expertise of creating Brand Strategy in FMCG
ATL experience across the full marketing mix
Experience in leading a team
A commercial and analytical mind-set
The Ability to manage multiple projects to tight deadlines
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