Brand Manager - New Product Development/Launch - FMCG

1. Category Management:

- End to end responsibility of assigned category / Product

2.Portfolio

- Renovation/ Rejuvenation of Projects

- Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovation funnel

- Category Insights, Idea generation and converting them into NPD roadmaps

- Build customer & consumer insights through various interactions

3. New Product Development:

- End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases

- Conduct market assessments & Feasibility Studies for new projects

- Develop Product briefs with Research & Development teams and cross function teams

- Responsible for Market Validations of NPD projects

- Develop Launch Plans including communication development for New Products

- Lead the Product launches and post-launch reviews

- Project Network Management and OTIF delivery of projects

4. Competitive Intelligence:

- Responsible for monitoring the competitive environment and evaluating product quality

- Conduct Competitive Analysis on a Quarterly basis and take action

- Constantly update on new market trends, opportunity, and input into the business

- The deeper understanding of the market where market data is absent

- Category champion and working very closely with the team especially Trade Marketing, Chef team, and sales - having a true external orientation

- Will be responsible for maintaining the A&P spends for the Product category

- Reporting and analysis

 - Monthly Business reports, category analysis, forecasting for NPD products, market sizing

- Working with cross-functional teams/team alignment - need to get the attention of cross-functional team to deliver jobs OTIF

- Involved in brand equity within global guidelines and maintaining how the brand looks