Brand Manager - Motorcycle Firm

Age: Max 32 years

Industry: Should have experience in FMCG company handling Brands.

Institutes :

Purpose of the Position:

Establish an Indian motorcycle brand in the global marketplace. Take it to the No.1 or No.2 position in its segment across countries.

Roles & Responsibilities:

Brand Management

- Implement the global and country level brand strategy to achieve market leadership.

- Engage with multiple regional stakeholders like Sales & Distributor teams to align and implement a strategy.

- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.

Product Management:

- Keep a close check on the markets and consumers to identify new trends/insights.

- Develop the business case for new products or variants to be developed

- Ensure product feedback from various countries on existing brands is funneled back to R&D.

- Monitors and track competitive activity in key markets

Drive Customer Experience Initiatives:

- Develop marketing programs that drive a superior customer experience at key touchpoints like a showroom, Digital & On the ground.

Key Deliverable:

- Timely and successful completion of key marketing initiatives

- Brand Volume & Market Share

- Brand Health Scores