Brand Manager - Media Planning - FMCG

- Leading & Managing mass media, leveraging opportunities in the offline/digital arena keeping in mind brand and business goals.

- Good understanding of TV planning and delivery. Knowledge of TAM, BARC, IRS and other planning tools

- Work closely with media agencies and brand/category teams and ensuring successful implementation & execution of all media plans

- Recommend the right media priorities, mix, weights, schedule etc, using competitive benchmarking, campaign insights and understanding of Company's target consumer

- Provide critical inputs for enhancing effectiveness and efficiencies on the Planning, Buying and Creative fronts

- Utilize available media vehicles effectively & create new opportunities/innovations at tactical and strategic levels

- Actual hands-on exposure to media planning in a digital-first ecosystem with exposure to leveraging the digital media landscape from a strategic planning perspective.

- Good operational understanding of leveraging FB, Google, DBM and working with large scale digital publishers.

- 5-8 years in of relevant experience in a Media Agency or similar organization handling large scale national-level media plans