Responsibilities :
- Develop detailed, engaging marketing content and promo plans that reflect the global brand strategy and the regional go-to-market plan.
- Work with top creators and agencies to create fantastic, localized experiences in India.
- Own and run complete campaigns with agencies, creative teams and specialist teams to deliver marketing/product goals.
Requirements :
- Experienced in scaling digital products using pure marketing.
- Experienced with brand building principles and tools/trends.
- Fully equipped to handle a high DAU product showcasing past experiences in high user bases in big tech.
- Good experience in managing category/revenue stream/GMV of significant dollar size per month at an e-commerce or an OTT.
- Proven in running large budget marketing campaigns for consumer facing digital brands.
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