Brand Manager - Marketing - HealthTech

About the company:

- A profitable Health-Tech firm backed by a set of marquee investors and has passed Series A.

- The subscription-based products are delivered to customers covering 1000 cities.

Job Title: Brand Manager

Location: HO : New Delhi

Key areas of responsibility & requirement:

- Work closely on a daily basis with the creative and content team to develop and execute communication content that resonates and is consistent with the overall brand strategy.

- Conceptualize and oversee campaign development for digital platforms such as FB, YouTube by working closely with the digital marketing and growth team.

- Understand consumer insights to deliver marketing and in-app campaigns by working closely with tech and product team for the same.

- Conceptualize and execute innovative go-to-market strategies based on overall brand communication strategy.

- Understand and be able to measure and report on the performance of marketing campaigns

- Oversee brand communication across app, website, digital platforms, social media

- Strategize with team for Social Media plan

- Monitor market trends, research consumer markets and competitors- activities

- Align the company around the brand's direction, choices and tactics

- Plan budgets for Branding activities