Brand Manager - Marketing - Food Business

Brand Manager - Marketing - Food Business

- Conceptualize and orchestrate marketing campaigns that effectively reinforces and builds brand's image and create consumer experience.

- Media planning, Print, Radio, Outdoor, Digital etc.

- Sourcing of merchandise for Promotions and activations.

- Work closely with the R&D team in developing the new product.

- Develop packaging design, advertising promotional collaterals.

- Conduct consumer research to garner feedback on products and offerings for current and new products and benchmark at regular intervals.

- Focus group studies

- Consumer interactions

- Test marketing of new products

- Online feedback analysis and feedback

- Prepare 360-degree launch plan for new products.

Responsible to Drive and execute activations through:

- Team of Promotion executives in major Metros

- Co-ordinate and drive promotions through sales force

- Develop innovative and easy to implement promotional activities

Key Responsibilities :

- Analyse brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people and consultants working on brand initiatives.

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, research consumer markets and competitors activities

- Monitor product distribution and consumer reactions.

- Devise innovative growth strategies