Brand Manager - Manufacturing

- Leads Insights for the business

- Own and understand Consumer Decision Journey and develop/implement to address desired touch points

- Map POS collaterals for B2C channel and ensure appropriate collaterals are available to:

- Influence levers in Consumer Decision Journey

- In Line with Channel Segmentation

- Accountable for a brand track with ownership in delivering the increase in - Likely to Buy scores - .

- Own the mother brand and is accountable for maintaining/defining the positioning for the Brand& its Associated sub Brands

- Standardise brand assets for the business.

- Owns the brand Communication and works with Agency Brand Planning and Creative

- Co Works with Digital lead for effective communication in digital space

- Will be measured on deliverables on brand funnel and media efficiency