Leadership Hiring at LakshHR
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Brand Manager - Luxury Space - IIM/MDI/ISB/FMS (3-8 yrs)
Marketing lead-2013-2015 batch Tier 1 MBA
Someone with end to end marketing communication experience.
1. Scope of the role
Responsible for conceptualization, implementation & tracking of marketing campaigns and key new initiatives with a very clear focus to remain within the luxury space.
2. Job Profile
- Define the overall brand strategy and ensure all communications and marketing activities are aligned
- To understand & conceive optimal methods/media/channels to communicate to the Luxury brand TG based on the emotional & functional benefits of the brand
- To evolve & implement online & social media spaces to drive relevant salience for the brand.
- Establish and maintain brand collaborations and partnerships to drive awareness and customer acquisition
- Building new channels to acquire new customers and manage customer engagement through loyalty program campaigns, cross tie-ups, content marketing etc
- Drive the Creative & Media team and take responsibility of on time development and execution of all marketing plans.
- Deliver on business goals of sales, collection sell through, traffic on website by building brand equity / recall, customer pull and traffic.
- Lead insight gathering research into consumers and secure knowledge on triggers and barriers for luxury jewellery shopping that can be utilized to enhance and evolve the brand
- To consistently interact with Luxury brand customers & devise tailor made programs to constantly delight them.
- Driving the brand tone & promise in all aspects of the brand's representation.
- Execute specific marketing plans in collaboration with a variety of functional areas such as VM, Designer and Operations
- Independently leading, managing and delivering on key projects
- Manage various ATL/BTL/Digital/VM initiatives to establish brand communication.
- Conceptualizing and implementing key content for in store communication
- Develop annual plans and budgeting for the brand and monitor the expenditure
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