- Analyze market trends and review competition activities
- Formulate strategy with inputs from Sales & Marketing teams
- Liaise with Digital marketing team for providing budgets and tracking of online marketing spends
- Liaison with media agency prepare the plan for domestic and/or international markets (briefing/ planning/ negotiations)
- Develop electronic and direct mailers in close co-ordination with the production team.
- Sponsorship of events relevant to the brand
- Collaborate with Creative team / agency for photo/ video shoots,
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