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Director at Quest Services & Consultants Pvt. Ltd.
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Brand Manager - Lubricant/FMCG/Paints (4-7 yrs)
Our client, a very well known name in the Tyre/Lubricant/Paints sector, is looking to expand its Marketing team for India.
They wish to recruit Brand Managers for two of the largest brands.
Key Responsibilities shall be -
- The incumbent would be the Custodian for Brand
- Define the strategic framework of brand, i.e. Brand Architecture, Brand Key and Product initiative master plan in line with long term vision.
- Plan and implement all in-market activity, Communications development and Media planning (ATL/BTL, Outdoors).
- Understand Consumer through Research & develop meaningful Insights - U&A research, Ad evaluation etc
- Aid in new product development.
- Portfolio management for the entire range of products and SKU optimization to increase profitability of brand.
- Keeping a track of consumer behavior, brand health, equity of the brand, end-price, competition activity, etc.
We invite applications from premier B School graduates with around 4-7 years of post qualification experience. Must have experience in brand management for at least 3 years in across brand management, new product development, activation & a short stint in sales.
Professionals with experience in FMCG/PAINTS/LUBES/TYRES/TELECOM (in the central mktg team) may only apply.
Somshukla
8238050060
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