Upgrade to Pro Member
Brand Manager - Liquor/Beverages (5-12 yrs)
Role : Brand Manager - Liquor/Beverages
Looking for a Brand Manager for a leading liquor company based at New Delhi. Candidate must be a full time MBA with minimum 5 years of experience into branding.
Job Responsibilities :
- Responsible for Media management for the brands.
- Working out clear positioning for brands with cost effective communication strategies.
- Responsible for launching of new products including market research, technical feasibility studies and the development of product pricing strategy, packaging designs etc.
- Accountable for market performance of brands in terms of decisions regarding trade and consumer schemes, Distribution focus, Pricing and W/S management.
- Responsible for all brand communication developed by agencies for brands.
- Monitor brand plans for all brands with special emphasis on key marketing variables.
- Monitor brand promotions - On Premise and Off-Premise.
- Approval on all brand communication developed by agency
- Closer interaction and support to all co-coordinating depts thus ensuring a well orchestrated team working towards building enduring brands.
- Responsible for complete Coordination with Ad Agency including working out innovative strategies to address / communicate the core values to the Advertising community.
Nikita Bhatia
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
