Brand Manager - Internet/Online - IIM/FMS/MDI/ISB

Role & Responsibilities:

- Developing strategies for the brand in alignment with overall business plans

- Plan strategies and execute marketing plans to establish and maintain brand presence in the market

- Responsible for strategizing and implementing media across ATL, BTL and Digital

- Coordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand.

- Conduct competitive strategic analysis, consumer segmentation, and consumer insights

- Providing strategic guidance to the team develop strategies for detailed marketing plans and execution

- Overseeing Annual plans, budgets on brands

- Manages direct marketing campaigns, advertising, sales collateral, press releases and executive presentations

Requirements

MBA from Tier 1 Institute

Overall 8+ years experience post MBA

4+ Years of experience in Brand Management, Brand Strategy & Planning

People Management experience of 2+ Years

Extensive exposure to TVC's, Media Planning & Management

Proven expertise around consumer insights and market intelligence

Understands Internet business, digital product ecosystem