- The candidate will be responsible for managing the existing as well as developing the strategy for Brand. He/she will be responsible for business planning for the existing portfolio, doing initial secondary research to propose a medium term strategy for the portfolio, conducting requisite researches to validate hypothesis, coordinate cross functionally to develop the product pipeline, developing the communication and media strategy using the creative and media agencies and develop go to market plan in association with the Sales team.

Key Responsibilities:

- Achieve brand objectives (qualitative & quantitative) as per brand guidelines with integrated marketing plan.

- Responsible for enhancement and representation of Brand image at all touch points.

- Plan, design and execute Online/Offline brand campaigns, strategy for brand awareness, latest product launches, and brand placement communication.

- Will be an integral part of the core business team working to lead the Innovations + Brand Communication for the entire business

- Understanding & defining the brand identity & aligning the entire brand plans accordingly with business heads

- Set up strong relations with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand(s) in keeping with the above identity.

- Accountable to lean the entire planning on ATL & BTL to deliver the required value proposition

- Overseeing Annual plans, budgets on HL Brand

- Lead the tactical implementation of digital media, email marketing, content marketing campaigns

- Assist in defining goals and KPI's for marketing programs and services along with reporting and analysis of those metrics

Skills & Competencies:

- Impeccable verbal and written communication skills

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Critical problem solving & stakeholder management

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