- Setting up the brand bible for various products and audiences
- Making sure that the brand is consistent across various platforms
- Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
- Plan, lead and execute the projects required to boost the brand presence
- Collaborate with Creative Team and User Growth Team for the execution of projects
- Partner with creative agencies, research and media partners to create integrated marketing plans
- Taking up initiatives to position the brand
- Strategize, develop and execute marketing interventions
- Develop accurate projects priorities, schedules and execution of Mass marketing campaigns
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