Operational - Guides brand & category managers to develop these strategies into detailed marketing plans and executions. - Supports all international clusters towards ensuring meeting the dynamic consumer needs across all international markets. - Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of individual brands. - Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity. - Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D. - Monitors Brand health, product performance segment wise and align actions to Marketing strategy. - Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity. - Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments. - Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands. - Regularly collects and analyses competitor information through market intelligence and other sources working closely with international clusters. - Scans the international business environment via international clusters on a continuous basis to identify, analyze and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement. - Develops international market entry strategy for previously untapped geographies based on market intelligence. - Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved. - Develops standardized Systems and Processes to enhance performance and remove redundancies

Kolkata

Brand Manager - International Marketing Division - FMCG /BM/SBM/GPM-FMCG 

Brand Manager - International Marketing Division - FMCG /BM/SBM/GPM-FMCG  ,Job Description for Brand Manager - International Marketing Division - FMCG /BM/SBM/GPM-FMCG  in ABC Consultants in  Kolkata for (3-12) years of experience. Apply Now!

Job Description for Brand Manager - International Marketing Division - FMCG /BM/SBM/GPM-FMCG  in ABC Consultants in  Kolkata for (3-12) years of experience. Apply Now!