Senior HR Executive at Impeccable HR
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Brand Manager - International Market - Automobile (2-7 yrs)
Brand Management:
- Implement the global and country level brand strategy to achieve market leadership.
- Engage with multiple regional stake holders like Sales & Distributor teams to align and implement strategy.
- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.
- Identify and execute research studies in order to identify opportunities
Product Management:
- Keep a close check on the markets and consumers to identify new trends/insights.
- Develop business case for new products or variants
- Ensure that product feedback from various countries on existing brands are funneled back to R&D.
- Monitors and tracks competitors activities in key markets
Drive Customer Experience Initiatives:
- Develop marketing programs that drive a superior customer experience at key touchpoints like showroom, Digital & On ground.
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