Senior Consultant at ABC Consultants
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Brand Manager - Innovations - FMCG (8-10 yrs)
Company: FMCG
Location: Bangalore
CTC: 32 Lacs max
Role & responsibility:
- Client is one of India's largest FMCG firms with portfolio ranging from haircare, beauty, personal care and professional division portfolio
Job Description :
- Responsible for driving business topline and bottom-line targets for certain portfolios.
- End to end brand management initiatives.
- Driving NPD processes to deliver new products as per the NPD pipeline.
- Developing communications for personal care and NPD
- Developing and driving in-market activations for brand building on active product portfolios.
- Liaise with in-house cross-functional teams and creative agencies to deliver on the above-mentioned tasks.
The Successful Applicant :
- Should have experience of consumer goods' brands, preferably Food & personal care
- Understanding of NPD process in consumer goods
- Understanding of broad commercials for brand P&L purposes (ATL experience is must)
- Should have liaised with professional research and creative agencies
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