Brand Manager - Hotel Industry

1. To develop a comprehensive annual marketing activity plan

2. Analyze market trends and review competition activities

3. Formulate strategy with inputs from Sales & Marketing team

4. Liaison with media agency prepare the plan for domestic and/or international markets (briefing/ planning/ negotiations)

5. Conceptualize campaign layouts based on target audience, brand standards & guidelines and relevant message

6. Work closely with the production team / agencies / partners to develop and deliver layouts

7. Plan communication activity to members of external and internal databases.

8. Develop electronic and direct mailers promoting brand packages, individual hotel offers and other important news (awards, launch, partnerships etc) in close co-ordination with the production team

9. Identify relevant databases for each activity