Brand Manager - Home Decor

Business Responsibility Areas:

- Websites, Social Media & Performance marketing

- Leading the Social Media Marketing agenda for the company

- Reach out various segments to generate positive buzz and design digital campaigns in conjunction with Marketing teams

- Maintain relationships with bloggers, influencers.

- Create and manage a strategy for high user engagement on social media platforms

- Ensure the best practices are implemented for performance marketing

- Liaison with media agency, creative agency, digital agency and marketing teams

- Website management & performance - evaluating existing website landscape and plans for Updation and transitions

- Managing SEO, SEMs and other traffic sources to websites

Agency Management:

- Manage the media agency and the digital creative agency ecosystem

- Managing all aspects of digital operations: Digital Marketing, Social Media Management, Mobile marketing, new asset/tool creation etc

- Manage RFP's, contracts, reports, data analysis with all external stakeholders/agencies

- Working with IT & website vendor for development, Updation and transitions

Other IT Projects:

- Finding core consumer insights and working with the team for requirement gathering and implementation

- Working with the Central IT team on key Marketing Projects with IT team - App development, visualizer development, Loyalty design

Content Creation:

- Support the design team in content creation initiatives to support the field teams in design-based pitching

Customer Handling:

- Manage the operations of the flagship CoCo store handling some of the most high profile customers for the organization

Key Performance Indicators:

- Campaign level performance metric delivery

- Increase conversion rate, reduce cost per appointment

- Increase quality of service delivery by sales teams via team training and new initiatives

- Enhance processes, implement best and innovative practices

- Monitoring website performance metrics - traffic, page views, time spent, loading speed, bounce rates, lead source etc.

- IT project timeline adherence and performance metrics

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