Brand Manager - Home Care/Personal Segment

Roles and Responsibilities :

- Creation of brand positioning platforms and generation of effective communication plan

- Media Planning and Buying, Vendor Management

- Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute

- Product Promotions

- Competitive Intelligence : Collect & recraft plans as applicable

- Planning ATL & BTL communications, developing merchandise.

- Partner with the Sales team in devising strategic trade initiatives & trade related activities

- Deliver on Market shares & busines goals

- Innovation : Develop a clean innovation funnel & work with cross functional teams to deliver on same.