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Managing Partner at Antal International
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Brand Manager - Herbal Products (3-6 yrs)
Brand Manager
Job Description :
- Lead the respective OTC brand segments (Herbal range of VMS, Lozenges, Antacids, Analgesics and others)
- Develop and deliver the marketing plan in-line with the overall category plan.
- Lead the Creative & Media team and take responsibility for developing and implementing all marketing plans
- Lead marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations
- Create & lead the NPD roadmap for the category towards achieving long-term vision
- Analyze and provide consumer, category, and brand information to support channel marketing and sales initiatives
- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand
- Develop strategies to increase brand market share, brand identity and brand awareness
- Analyze monthly sales and present it to the management in monthly review meetings
- OTC experience is a must
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