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Brand Manager - Healthcare (5-10 yrs)
Responsibilities:
- Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched.
- Develops & executes a strong Digital Marketing, Social Media and Alliances strategy for the new brand, building cutting edge engagement and experience for the new age consumer
- Leverage data analytics, marketing technology and customer insights to plan, develop and execute marketing communications and content initiatives in order to increase market share, ROI and achieve new business goals.
- Driving Social Media strategy across platforms effectively, building strong Content and Influencer marketing initiatives
- Building Innovative ways to drive more organic and Direct traffic. Creating digital content to enhance brand image and drive sales through a strong social connect.
- Ability to analyse key metrics to measure success of content marketing programs, digital marketing campaigns and SEO efforts.
- Brand Strategy, Positioning and Activation Strategy and execution ownership
- Communication (ATL/BTL) media planning and buying, social media
- Leads and mentor a growing team of marketers across a broad set of functions including brand management, content, and digital marketing.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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