Brand Manager - Food & Personal Care

Brand manager-Food & personal care

Company: FMCG-Foods

Brand manager- Mumbai or Bangalore

CTC max -33 L

Brand Planning :

- Develop brand marketing strategy and execution plans based on category strategy, annual budgets, overall sales, margins and market share targets, brand focus and present to supervisor

- Build annual brand portfolio growth plans to achieve the brand growth targets

- Develop optimal brands' pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals

- Interact with division and global category teams to discuss brand positioning, architecture, issues etc.

- Conduct in-depth analysis of market, consumer and customer analysis to derive data-driven actions to guide the brand marketing plan development and optimization

- Conduct ROI analysis to monitor, improve and deliver optimum DME efficiency

Marketing Execution Leadership and Management :

- Drive execution excellence by developing:

a. Concepts: develop, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix

b. Advertising and Media: lead development and deployment of superior consumer communications across all advertising and media channels

c. In-store activations: drives superior in store merchandising, sampling and promotion programs to build winning in store impact and consumer off-take

d. Agency management: Manage the advertising, media, PR, and promotion agencies to derive superior business results

e. Product/packaging innovations: build and drive the continuous stream of product and packaging innovations to achieve sustainable growth for the brands

f. Relationship Building: Visit critical markets and key customers regularly to understand latest consumer behavior patterns for all allocated brands

- Initiate the PR / PO process by sharing request and required documents; Escalate in case of issues

Creative Communication :

- Provide brief to the advertising agency for creatives, story board, celebrities to be used for endorsement, etc for allocated brands; Seek inputs from Category Head, as required

- Share media plans for the brands and seek inputs from Category Head to ensure alignment with objectives

- Participate in reviewing and finalizing ad films jointly with Category Head

Business Analysis and Realization :

- Conduct in-depth analysis of market, consumer and customer analysis to derive data-driven actions to guide the brand marketing plan development and optimization

- Conduct ROI analysis to monitor, improve and deliver optimum DME efficiency

Personal Capability Development :

- Responsible and committed for the training and development plan for self

- Be the 'owner' for continuous growth under the supervision of the Category Head