Brand Manager - Food

Our client is a Series D funded start-up, based in Gurgaon.

We are looking for a brand manager, the key responsibility would be:

- Develop a marketing strategy to meet business growth objectives

- Develop a strong understanding of customer behavior and expectations in the Foods/ Spices category

- Drive the ATL, BTL, and direct marketing initiatives

- Developing new categories within the brand along with New Product Development responsibilities, collateral materials for ATL, BTL activities, product mix Consumer research & insight, proactive approach for new launches & campaigns

- Developing brand plans, marketing strategies, communication, promotions, and implementation pan India

- Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations

- Responsible for managing the portfolio team, providing clear guidance and direction in developing and implementing a strategic marketing plan

- Guiding the day to day activities of the marketing team

- Developing annual brand plans in partnership with the sales and insight teams, leading cross-functional innovation teams

- Responsible for complete ownership of product category from concept to go to market strategy

- Provide a detailed business plan of the product/category including contribution per product/product category