Brand Manager - FMCG/Retail/Online

- Translate brand elements into plans and go-to-market strategies for new product launches and content strategies

- Shape and communicate the company's vision and mission

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Work with Creative and Design teams in creative development to motivate the target audiences to take action

- Support and establish performance specifications, cost and price parameters, market applications and impact estimates

- Support interdependent teams of CX and Growth while collectively working on brand initiatives

SOCIAL

- Own end-to-end execution of the company's social accounts including calendar planning and rollout, brand ideation and tone.

- Analyze the effectiveness of social media and brand positioning based on consumer insights

- Develop brand awareness and online reputation with new and existing audiences

- Measure and report performance of all social campaigns, and assess overarching awareness and engagement KPIs

OVERALL

- Monitor market trends, research consumer markets and competitors activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions. Devise innovative growth strategies

- Align the company around the brands direction, choices and tactics

Qualifications

- Has 3-5 years of experience with Brand Marketing and Social Media Management

- Is passionate about strong brands and startup environments

- An effective communicator who thinks creatively and innovatively