- Plan, design and execute all offline ATL/BTL marketing strategies like media planning, interviews, press releases with trade and lifestyle media, newspaper ads, hoardings, floor activations etc. - Plan and execute all marketing activities, including digital such as SEO/SEM, marketing database, email, social media and display advertising campaigns - Provide thought leadership and perspective for adoption where appropriate - Design, build and maintain Organization's social media presence - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Utilize available systems & tools to evaluate end-to-end customer experience across multiple channels and customer touch points - Collaborate with agencies and other vendor partners - Write award entries for various industry and across categories. - Making strategy presentations - Support CRM wherever needed - Coordination with all stakeholders- internal team, airport marketing team brands, vendors etc. - lead retail activations on floor from implementation to execution Requirements: - Diploma/Degree in marketing or a related field - Proven working experience in marketing with good exposure to Digital Marketing - Proven track record in Retail segment - Highly creative with experience in identifying target audiences and devising Marketing campaigns that engage, inform and motivate - Strong analytical skills and data-driven thinking - Design and content writing skillset - Up-to-date with the latest trends and best practices in marketing (both offline & digital)

Mumbai

Brand Manager - FMCG/Retail 

Brand Manager - FMCG/Retail  ,Job Description for Brand Manager - FMCG/Retail  in The Bridge Associates in  Mumbai for (5-10) years of experience. Apply Now!

Job Description for Brand Manager - FMCG/Retail  in The Bridge Associates in  Mumbai for (5-10) years of experience. Apply Now!