Brand Manager - FMCG - North Region

- To prepare and execute region plans for brands, craft marketing strategy and prepare a comprehensive innovation calendar customised to regional requirement, of size and scale,

- To develop a competitive marketing mix. additionally perform Market research and analysis.

Responsibility Area Functions :

Target Achievement:

- To have a strong innovation pipeline aligned to regional needs and requirement

- To craft regional brand plans to facilitate achievement of topline and bottomline targets

Agency Management:

- To engage with local advertising and media agencies for developing creative work, and craft regional media plans

- To ensure optimal utilization of resources of Market research agencies, local Advertising agencies and local Media Agencies.

Market Research:

- To identify research needs aligned to regional requirements, evaluate Market Research proposals and to implement and control necessary actions emanating out of the research.

Marketing Analysis

- To do Competition/consumer, Media and Profitability tracking within the region.

Development of Marketing and Brand Strategy :

- To formulate long-term and short-term strategy objectives for the region and prepare incremental plans for marketing and brand building and to execute those plans.

- Development of marketing mix elements

- To ensure development and implementation of regional marketing mix elements in line with Business/ Marketing Plans.

The elements would include:

- Communication Strategy (including advertising)

- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

- Media Planning

- Packaging

- Pricing Decisions

- Product Development