Job Description

Title/ Designation - Brand Manager

Function - Marketing

Location - Dubai, UAE

Reporting to - GM Marketing

Preferred - Exposure to Customer/Trade marketing in Middle East

Position Overview:

- Deliver Business objectives (Market share gains, Top line and Gross Margins) through insight based consumer marketing.

Key Stakeholders:

Internal: Marketing Team, Sales Teams, QA Team, Finance Dept. Operations / Production Dept. R&D: Product & Pkg. Development

External: Creative Agency, Media AOR, Market Research Agencies, Production agencies / vendors

Educational Qualification:

MBA or equivalent from a premier business school

Experience:

5-7 years of experience

Desired Competencies:

- Strong analytical abilities to apply thought

- Must have a good understanding of marketing operations processes

- Sensitivity to market / category / consumer trends

- Marketing and business planning

- Strong written & Verbal communication

- Commercial orientation

- Project Management

- Managed New product development and new pack

Key Responsibilities -

- Design, manage and coordinate all marketing / promotional activities through monthly activity calendars to deliver market share & overall business objectives (Top line & Brand P&L)

- Integrate ATL & BTL plans for harmonious execution

- Review marketing activities & report brand / business impact with learnings & way forward

- Manage New Product Development from conception to launch

- Evaluate, plan & implement existing product development: horizontal / vertical line (variant / product) extension, SKU proliferation

- Analyse monthly sales data to determine SKU/Geography wise requirements on respective products / brands

- Analyse retail audit data to determine SKU/Channel/Geography wise gaps and opportunities for the brand

- Competition mapping & tracking reporting

- Product & Proposition benchmarking with competition

- Consumer, category & market insight generation

- Conduct market research depending on market / business requirements

- Market / Category & consumer data analysis (market shares / mind share)

- Consumer STP (segmentation, targeting & positioning)

- Communication Development (TVCs / Other creative output) to deliver the brand and business goals

- Develop Media Plans spanning across diff. mediums: TV, Print, Radio, out of home, digital, social media,

- Market wise pricing-sizing, benchmarking products vs respective competition products

- Interact, negotiate, manage relationship with creative, media, PR, market research agencies & vendors

- Design of POS & merchandising elements

- Value engineering / cost reduction measures across product, packaging, activation improving GC & NC

- Annual budget planning, tracking & deployment

- On-ground activation planning & implementation

- Product / brand launch / re-launch / renovation

- Understand Price structures / value chain & demonstrate commercial acumen managing the Brand P&L

- Tracking Brand Health indicators regularly

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