Recruitment Consultant at GSKN
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Brand Manager - FMCG - IIMC/IIMB/IIMI/FMS (5-8 yrs)
Brand Manager - FMS/IIMC/IIMB/IIMI
We are looking for a Brand Manager for an FMCG firm
Ideal candidate is an FMCG Marketing professional with 5 + 8 years of experience.
Possible Industries - Personal Care, FMCG & Consumer Durables
Qualification - MBA -full time
Responsibility :
- Analyze how our brand is positioned in the market and crystallize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to take action
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand's direction, choices and tactics
CTC Can go up to the 32 to 35 L
Shubhangi
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