Brand Manager - FMCG - IIMC/IIMB/IIMI/FMS

Brand Manager - FMS/IIMC/IIMB/IIMI

We are looking for a Brand Manager for an FMCG firm

Ideal candidate is an FMCG Marketing professional with 5 + 8 years of experience.

Possible Industries - Personal Care, FMCG & Consumer Durables

Qualification - MBA -full time

Responsibility :

- Analyze how our brand is positioned in the market and crystallize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and strategies to match up to

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to take action

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brand's direction, choices and tactics

CTC Can go up to the 32 to 35 L

Shubhangi