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Team Leader at Spectrum Talent Management Pvt. Ltd.
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Brand Manager - FMCG - IIM/XLRI/ISB (5-6 yrs)
Hiring for a Leading FMCG Client.
Candidates from Personal Care background only.
Preferred Candidate will be someone from IIM A, IIM B, IIM C, XLRI and ISB
2016 or 2017 Batch.
- Analyse brand positioning and consumer insights
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand's direction, choices and tactics
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