Brand Manager - FMCG - IIM/MDI/ISB/FMS

The opening is with an FMCG company for Brand Manager.

Job Location - Gurgaon

- MBA Tier-1 B schools - 2016 / 2017 / 2018 batch

- Candidates with brand marketing experience in Fmcg, FMCD, OTC .

- To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through the development of requisite marketing mix.

- To perform Market research and analysis.

- To Engage Key Mainstream customer through Product Selling Stories, Innovation pipeline and Shopper Engagement/Activation's

- Executes communication and advertising strategies, Development of Marketing and Brand Strategy. Product strategies.

- To ensure the development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:

- Communication Strategy (including advertising)

- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

- Media Planning, Packaging, Pricing Decisions, Product Development

- To ensure optimal utilization of resources of Market research agencies, Advertising Agencies, Media Agencies. Operational marketing campaign

- Supports the sales plans for the different product, detailing the promotional activities

- Strong Market Analysis skills, strong knowledge of trade channels and commercial policies.

- Quick learner, strong personality, Strong Market Analysis skills.

- Manages the budget for advertising, promotional costs, and costs associated with market research and analysis.