Brand Manager - FMCG - IIM/MDI/ISB

Brand Manager- Kolkata (Full Time)

Job title: Brand Manager

Function: Marketing

Location: Kolkata (Initial)

About Client

Asia's 'Fab 50' and the World's Most Reputable Companies byForbes magazine. It has a very diversified product portfolio including Foods,Snacks, Personal Care, Apparel, Hotels, Dairy & Agri Business segments and a portfolio of strong brands and leading market shares in all productcategories. It employs the best talent in India and is one of the best FMCG employers to work with.

Job Description:

1. Category Business Planning: Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

2.Brand Planning :Analyze MR data for growth prospects, change in brand positioning, brand health

3.Portfolio Planning :Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

4.New Product/ Product Extension Planning, Development and Launch :Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

5.Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

6.Trade Promotion (Domestic Market) :Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

7.Consumer Promotion (Domestic Market) :Conceptualize consumer promotion schemes and co-execute with agencies

8.Brand Plan Review :Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

9.Consumer Complaint Redressal : interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

10.Market Research Conceptualization and Execution :Participate in field work related to market research to obtain first hand consumer insights

11.Market Research Findings Implementation :Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

12.Media Activation :Plan and prepare the brief for event activation, and plan execution with agencies

13.Demand Planning :Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)

14.Order Fulfillment :Participate in identification of root cause for non-fulfillment of sales orders

Role Requirements:

a.Education/Qualification: Post-graduate in Business Management from a Premier B-School (with specialization in Marketing/related field, if applicable)

b.Experience: 6 to 8 years- relevant experience in FMCG Marketing/Brand roles.