Brand Manager - FMCG - IIM/ISB/XLRI/FMS/MDI

Our client is a Top Global Multi National Company in Consumer Facing Industry.

Globally in Top 5 ranking.

Amazing Work Culture,

Work Life Balance.

Very Strong Brand in the Market with Presence in more than 150 Countries with 50$ USD Turnover.

Hiring Criteria:

We are looking for candidates with Top MBA/PGDM - from TOP B School background.

Candidate Must be Open to travel at PAN India.

Work experience from FMCG, Consumer, Retail etc industries can be considered.

Job Profile :

Please note this Job Profile is 'Self - Created' as per our understanding with Client on the Deliverable.

This role is IC role .NO TEAM HANDLING

Position Reporting into - Sr Brand Manager, who in turn reports into Head Marketing

Please note this Job Profile is 'Self - Created' as per our understanding with Client on the Deliverable.

- Drive volume and net revenue growth while improving market share as per annual operating plan.

- Define brand architecture and develop marketing strategy to strengthen brand equity for long term growth.

- Develop communication briefs in line with agreed communication objectives & drive execution in close co-ordination with multiple internal & external partners. Lead Media and Insights for the Brand, Drive agency to drive Media AOP processes.

- Develop brand communication in-line with Global guardrails while being relevant to local consumer Partner with agencies in implementing ATL, digital, PR and activation plans efficiently within budgets Lead product, packaging, pricing and channel initiatives collaborating with cross-functional teams.

- Assist identified key campaigns with 360 activation of scale through non-media interventions, and by leveraging investments in across channels.

- Creative communication: Developed brand campaigns for all Product variants while optimizing usage mediums in BTL (POS, displays, ground level activities).

- Assess market potential & create business cases for new launches from the global portfolio. Alignment of these launches with the global team as well as actual launch, its activation & performance is his/her responsibility.

- Data analysis including primary, secondary & tertiary sales data to identify trends & take action to correct &/or improve current performance.

- Apply Analytical capabilities for data mining.

- Developed the portfolio strategy and go to market plans for products.

- Social Media scale, E Commerce Marketing including Digital strategy and execution & KPI achievement

- E-commerce platform content creation.

To succeed in this role, you should have the following skills and experience

- Strong experience in Brand Marketing.

- Strong business & Product acumen.

- Excellent Communications skills, Presentation skills

- MBA/PGDM - from TOP B School

- Ability to handle independently & work with multiple stakeholders (internal) as well as agency partners

For More Details, you can connect on LinkedIn or call at 9582300683