19/01 Sanjeev Shrivastava
CEO at Logic Gates

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Brand Manager - FMCG - IIM/ISB/MDI/FMS/XLRI (8-10 yrs)

Delhi Job Code: 655747

Brand Manager is required for a leading FMCG Company.

The incumbent will be overall responsible for end to end Brand Management including :

- Annual business objectives with regard to market share, sales and volumes for brand

- Brand equity scores

- Develop and Implement local brand & portfolio strategies in lines with the brand strategy

- Translate them in terms of defining the objectives, prioritizing the actions, mobilizing the key stake holders to achieve the plan.

- Develop and implement brand promotional activities across various touchpoints.

- Effective and optimum utilization of brand budgets

- Constantly monitor competitor's brand strategy and pricing, share the inputs for maintaining competitive advantage.

- Understand and develop consumer behavior and identify insights and trends with respect to the brand. Translate the key findings to formulate strategies and implement the same

- Brand P&L and channel strategy, and put the strategy in action

- Develop and deliver distinctive communication strategy in line with the global brand strategy and positioning.

- Identify and benchmark best practices in communication strategies.

- Interface with the brand owners, brand ambassador and opinion leaders for various activities.

- Drive external associates/partners to achieve higher performance for the brand

- Leverage digital media initiatives to further strengthen the brand activation.

- Develop and source/ replicate merchandising material and promotional material

- Deep understanding on media, with regard to planning and buying

- Identify and deploy best practices for improved promotional activities.

- Translate global brand strategy into local brand ATL, activation & promotion strategy.

- Complete ownership of new promotional ideas and activities to achieve competitive advantage.

- Explore on the ground initiatives and innovations in lines with strategic objectives

- Understanding of printing, POS material development

- Plan new product development, packaging etc through consumer insights derived from market research, competitive mapping and other market intelligence.

- Understand the consumer and shopper behavior to identify trends in the brand.

- Use the above insights and develops strategy to address market needs

- The incumbent should be a full time MBA passed out in 2009 / 2010 / 2011 from premier institute (like IIM's, FMS Delhi, MDI, XLRI, SPJIMR, ISB Hyderabad, SIBM etc ) with 7 to 10 years of post MBA experience in Sales & Marketing out of which incumbent should have at least 4 years of experience in Brand Management in an FMCG / Liquor Company.

Candidates meeting above may contact for details :


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