Brand Management Role - Cigarettes Business - IIM/ISB/MDI/FMS

Brand Management (Leading FMCG Conglomerate - Cigarettes Division ) - ONLY PREMIER B School Pass outs ( 2015-18 batch)

JOB OBJECTIVE :

- Develop and ensure implementation of a brand marketing strategy in line with brand portfolio objectives.

KRA :

- Develop and implement the brand plan to ensure that brand objectives are achieved.

- Commission research and rigorously analyze data to ensure brand issues are understood and corrective action identified.

- Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.

- Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved.

- Develop and coach direct reports to ensure talented individuals feel motivated and are able to progress.

- Manage external agencies to ensure all brand activity is in line with the requirements of the brief.

- Employ innovation in products and processes in order to achieve competitive advantage.

- Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain.

- Apply best practice in brand management to optimize efficiency and effectiveness.