Upgrade to Pro Member
Principal Consultant at Steller Global HR Consulting Pvt. Ltd.
Views:1078 Applications:308 Rec. Actions:Recruiter Actions:286
Brand Management Role - Cigarettes Business - IIM/ISB/MDI/FMS (5-10 yrs)
Brand Management (Leading FMCG Conglomerate - Cigarettes Division ) - ONLY PREMIER B School Pass outs ( 2015-18 batch)
JOB OBJECTIVE :
- Develop and ensure implementation of a brand marketing strategy in line with brand portfolio objectives.
KRA :
- Develop and implement the brand plan to ensure that brand objectives are achieved.
- Commission research and rigorously analyze data to ensure brand issues are understood and corrective action identified.
- Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.
- Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved.
- Develop and coach direct reports to ensure talented individuals feel motivated and are able to progress.
- Manage external agencies to ensure all brand activity is in line with the requirements of the brief.
- Employ innovation in products and processes in order to achieve competitive advantage.
- Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain.
- Apply best practice in brand management to optimize efficiency and effectiveness.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
